Booth Operations
Full booth operation across an 11-station playable setup.
Case Study • PAX East 2026
1,000+ PLAYERS.
268 SURVEY RESPONSES.
ONE U.S. GROUND TEAM.
How AniMéi Gamer Zone supported Soft Source at PAX East 2026 with full booth operations, player engagement, onboarding, data collection and actionable player insights.
1,000+estimated players engaged
268survey responses
11active demo stations
83%rated experience 4 or higher
The assignment
FROM BOOTH FLOOR
TO ACTIONABLE DATA.
Soft Source needed more than people standing at a booth. AGZ operated the activation, helped players get into the games, maintained player flow and turned show-floor interaction into structured feedback.
Player Engagement
Live demos, free play, onboarding and hands-on guidance.
Feedback Collection
268 survey responses plus live behavioral observations from the show floor.
Show-floor proof
REAL BOOTH. REAL PLAYERS.
REAL EXECUTION.
Photos from Soft Source’s PAX East 2026 activation in Boston. AGZ supported booth operations, player onboarding, engagement and feedback collection across the playable setup.
What the data revealed
WE DON'T JUST STAFF.
WE LEARN.
The player feedback identified strong overall engagement while surfacing onboarding as the primary improvement opportunity.
78% Would Play Again
Players showed strong willingness to re-engage.
72% Would Recommend
The demos generated meaningful advocacy intent.
First 1–2 Minutes Matter
Live observation showed players often needed early assistance with controls and objectives.
Actionable Recommendation
Improve early onboarding, UI clarity and guidance for short convention play sessions.
For international teams
YOU BRING THE GAME.
WE HANDLE THE GROUND WORK.
If your team is traveling to the U.S., AGZ can become the local execution layer between your build and the American show floor.
Before the Show
Staffing plan, equipment sourcing, print/signage coordination and activation planning.
During the Show
Booth operations, player onboarding, demo support, engagement and issue escalation.
After the Show
Player feedback, observations and insights your team can use after the convention ends.
Planning a U.S. event?
TELL US WHAT YOU'RE
BRINGING TO AMERICA.
Send us your event, booth size, demo stations and support needs. We'll use it to scope the right U.S. support plan.